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Service N⁰ 07 — In the right rooms

Seen, quoted and featured — for the right reasons

PR & MediaRelations.

Advertising is what you say about yourself. PR is what everyone else says about you — and it carries a weight no ad ever will. We help you earn the coverage, mentions and credibility that make people trust you before you’ve even spoken.

Get noticed → Find your story
Why PR matters

People believe a story about you far more than an ad from you.

Earn the headline →

An ad says “trust me.” A feature, a quote or an award says “others already do.” That third-party credibility is the most persuasive thing in marketing — and the one thing you can’t simply buy outright.

Good PR also compounds. A single piece of strong coverage becomes a logo on your site, a link that lifts your search ranking, and proof your sales team can point to for years.

Sound familiar?

You wrote the press release. You hit send to fifty journalists. Silence. It read like an ad — because it was one — and editors can smell that from across the inbox. The story was good; the angle was missing.

Then someone reframes it

Journalists don’t want your news — they want their reader’s attention. We find the angle they can’t ignore, and turn your business into the story rather than the sales pitch.

How we earn coverage

Journalists don’t want ads. They want a story.

We find the angle in your business that a busy editor genuinely cares about — then make it effortless for them to say yes.

Editors aren’t gatekeepers to charm. They’re filters for what their readers will actually care about — so we lead with the story, never the sell.

01

A real angle

Not a press release nobody reads — a genuinely newsworthy story tied to a trend, a moment, or a number that matters.

02

The right relationships

Pitches to journalists who actually cover your world — built on relationships, not a spray-and-pray contact list.

03

A credible voice

Positioning your founders and experts as people worth quoting — turning your team into trusted, go-to sources.

How we work

From angle to printed proof.

A steady, relationship-led approach — because trust with the media is earned the same way it is with customers.

1.

Listen

Find the stories and strengths worth talking about.

2.

Angle

Shape them into pitches editors actually want.

3.

Pitch

Reach the right journalists, at the right moment.

4.

Secure

Land coverage, interviews, quotes and features.

5.

Amplify

Turn each win into lasting proof across your channels.

What you get

Credibility you can point to.

From the story to the coverage to the proof — handled with care and the right relationships.

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PR strategy & angles

Newsworthy stories and a plan for who should hear them.

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Press releases & assets

Sharp, ready-to-run releases and media kits journalists love.

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Media outreach

Targeted pitching to the right journalists and outlets.

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Thought leadership

Bylines, comments and interviews that build authority.

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Awards & profiles

Identify and submit for the recognition worth winning.

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Coverage reporting

What landed, who saw it, and the value it created.

“Advertising is the price of being seen. PR is the proof you’re worth seeing.”
Common questions

The things most people ask.

Can you guarantee coverage?+
No honest agency can — editorial coverage is earned, never bought. What we guarantee is a strong story, the right targeting, and relentless, professional effort. We’re transparent about what’s realistic for your business and moment.
We’re not “newsworthy” — can PR still work?+
Almost always, yes. Newsworthy rarely means a big launch — it can be a fresh take, useful data, a founder’s expertise, or a timely angle on a trend. Finding that hook is exactly our job.
How is this different from advertising?+
You control ads, so people discount them. You earn PR, so people believe it. The two work best together — PR builds the credibility, advertising scales the reach — but the trust comes from earned coverage.
Do you handle crisis communications?+
Yes. When something sensitive hits, we help you respond quickly, calmly and clearly — protecting the trust you’ve worked hard to build. Ideally we plan for it before you ever need it.
How does PR pricing work?+
PR is usually a monthly retainer, because relationships and coverage build over time — a one-off blast rarely lands. We scope it to your goals and are upfront about what’s realistic at each level.
How long until we see coverage?+
It varies — a timely, well-pitched story can land in weeks, while building a steady drumbeat of coverage takes months. PR is earned, not bought, so we’re honest about timelines rather than overpromising.
Which outlets can you actually reach?+
The publications, podcasts and journalists that genuinely matter to your audience — and often a niche trade title beats a big name nobody relevant reads. We go for relevance over vanity logos.
Do you write the content too?+
Yes — press releases, bylines, expert comments and media kits, all in your voice. Journalists are busy; making it effortless for them to say yes is half the job.
Let’s talk

Let’s earn you the headline.

Tell us what makes your business interesting — even if you’re not sure it’s “news”. Finding the angle is exactly our job. Let’s talk.

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